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Friday, July 21, 2006

How To Improve Search Engine Ranking

To improve your search engine ranking, it is important for us to understand how search engines and directory sites say what influence their relevancy rankings.

Go to http://www.searchengines.com/searchEnginesRankings.html. This site provide us with all the needed information for each search engine's way of ranking.

My focus is on the Google:
As you can notice from the table, Google ranks a page mainly according to the number and quality of links leading to that page. For example, if your page has 100 quality links leading to it, it will rank higher than another page that has only 20 links. Google actually publishes information about their ranking algorithm on their website. You can read it for yourself at http://www.google.com/technology

To Improve Your Google Page Rank:
Get Those Inbound Links
Since Google ranks your pages according to the number of links pointing at your page, it stands to reason that you should try to get as many links pointing at your pages as possible. If possible, get those pages with Google rank(from Google Toolbar) which is higher than 4.
Your Title Tag
Google seems to give weight to the title of your page. Title is the text between the [HTML] [TITLE] tags in the [HEAD] section of your web page. If you use an editor that automatically inserts a title like "New Page", remember to change it to some meaningful text.
Keyword Density
It is believe that Google considers keyword density a large factor in ranking pages. Keyword density means the ratio of a keyword or keyphrase to the total words(depth) on a page. To improve search engine ranking, your keyword density must not be too high or too low. Try to aim for a keyword density of 1% to 7%. To achieve 1% you would need to insert your keyword or keyword phrase once for every hundred words. Don't try to stuff all your keywords together as search engines may see this as spam.

To understand details about SEO, I would recommend a guy name Brad Callen. He has written quite a number of free e-book about SEO ,which I has been enlightened.

1 Comments:

At 3:51 PM, Anonymous Anonymous said...

Both off-page and on-page contend should be good for improving ranking in search engine. Your site should contain newly updated unique data at the same time off-line marketing should also perform by good genuine manner. Remember the relevancy for SEO.
http://www.privatecloudhosting.com/ helps you to improve ranking as multiple IP need to maintain.

 

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